Category Archives: NBA

King James

I’m Going Dark So Others Can Be The Light

LeBron James, Cleveland Cavaliers


When the NBA Playoffs began recently, NBA legend LeBron James announced to his nearly 40 million Instagram followers that he’d cease posting on social media as part of his annual Zero Dark Thirty-23 ritual but in doing so he explained “I’m going dark so others can be the light’.

Over the last couple of weeks King James has posted a number of amazing and inspirational Instagram Stories on his site from young people all over America.” I am proud and truly humbled to share that my own work with The Sink or Swim Project and @miamisearise was today’s featured story on @kingjames. You can watch by clicking here:

LeBron’s greatness and dominance at his profession speaks for itself. No matter how long I live I might never see a better team, or better hoops, than during his time here with the Miami Heat. The Big Three team of LeBron, Dwayne Wade and Chris Bosh were magical but his work on the court only scratches the surface of what I am sure he will do in his time here on earth. LeBron’s destiny, like Muhamad Ali before him, is to have an impact far beyond sports and I am grateful that he would use my message to educate his followers about our global climate change crisis.

Appropriately, LeBron’s last social medial post before the playoffs tipped off was a quote from Dr. Martin Luther King Jr.:

 Darkness Cannot Drive Out Darkness; Only Light Can Do That

Dr. Martin Luther King Jr.

Thanks LeBron for using your voice and role in our society to bring awareness to important social issues as climate change and sea level rise. And thanks for featuring young people and inspiring so many others to use their voice to make a positive difference. Great luck during the playoffs! I will be rooting for the Cavs to make it a seven game Championship series so that we can enjoy more Insta Stories on social media, along with some sick basketball from the greatest of all time! #AlwaysBelieve

And last, but not least, happy Mother’s Day to moms everywhere starting with the best mom in the world, my own mom Juli. III mom and thanks for all you do for me and our entire family.